A World of Opportunities with DXN
Health. Wealth. Happiness
DXN
The foundation
DXN was founded by Datuk Lim Siow Jin, a graduate from the prestigious Indian Institute of Technology. Datuk Lim started the business in quest of the benefits of mushroom on human health. His deep interest and endless effort drove him to utilize the fullest potential of Ganoderma or Lingzhi, which is well-known as the King of Herbs, for human health and wealth, with the establishment of DXN in 1993. The core business activities of DXN include cultivation, manufacturing and marketing of the health food supplements. Based in Malaysia with worldwide operations, the company is well-known for its Ganoderma business. Its product lines include dietary supplements, food and beverages, personal care products, skin care and cosmetics, household products and water treatment system. Since its inception in 1993, DXN has upheld its concept of ‘One Dragon One World One Market and One Mind’. With this powerful concept, DXN has sailed through continuous growth over the years. On 30 September 2003, DXN Holdings Bhd was listed on the Main Board of Bursa Malaysia. DXN was delisted on 27 December 2011 due to a take-over offer by the founder.
DXN
Company Background
DXN Holdings Bhd is the investment holdings and management company of DXN Group. DXN’s high regard for quality earned the company many outstanding citations and recognitions from various health and business organizations. Along with the solid foundation and sustainable development, DXN has rapidly diversified into other business activities, which include information technology, etc. In its core business of direct selling, the rapid global expansion of DXN is recognized internationally by its vast growth of members worldwide and its amplification of footprint in key strategic locations. With over 20 million registered distributors worldwide, DXN is solidifying its position as one of the world leader in Ganoderma products…
Concepts
ONE DRAGON
The entire process – cultivation, processing and marketing is solely done by the Company under strict quality control.
ONE WORLD ONE MARKET
Each and every distributor enjoys worldwide bonus with single membership.
ONE MIND
The company and the distributors single-mindedly concentrate on doing DXN business.
Philosophy
LOW PRICE, HIGH QUALITY; LOW PROFILE, HIGH INCOME.
Our philosophy – to provide low price and high quality products, to keep a low profile while generating high income is ideal for direct selling. This system is equitably accessible to anyone of any background. Our free enterprise system enables anyone to enjoy personal achievements that lead to greater financial independence. More importantly, numerous people have testified to the benefits of our products when they gained better health through consumption of our products. Our philosophy is the foundation on which our success in the direct selling industry is built.
Our incredible team is here for you
Dr. Lim Siow Jin
Founder
Graduated with Honors in Civil Engineering from the Indian Institute of Technology (IIT) in 1984. Earned a Doctorate in Alternative Medicine from the Indian Council of Alternative Medicine, gaining extensive scientific expertise in natural health and complementary medicine. Began his career as a civil engineer before shifting his focus to alternative medicine and medicinal mushroom research. Founded DXN in 1993 in Malaysia, dedicating over 20 years to studying Ganoderma lucidum (Reishi Mushroom) and making it the core ingredient of the company’s products. Today, DXN has grown into a vast network with over 21 million registered members in more than 200 countries worldwide.
Mr Prajith Pavithran
Chief Executive Officer, DXN Holdings BHD
Prajith Pavithran is the Chief Marketing Officer of DXN with 22 years of experience in sales and marketing. He began his working career in 2001 with DXN as Sales and Training Executive responsible for coordinating sales and training activities in North India. In 2003, he was promoted to Head of Sales and Training and following that, to Manager of International Business in 2004 responsible for coordinating marketing and operational matters in South Asia. Mr Prajith is a strong and influential leader who has achieved great success in the world of DXN and has a distinguished presence in various Arab and international events. His remarkable record of achievements has made.
Mr Saleem Shajee-r
Chief Marketing Officer, DXN
Mr. Saleem Shajeer is a prominent leader in the direct selling industry, currently serving as the Chief Marketing Officer (CMO) for DXN Holdings Berhad. He also holds the position of Vice Chairman of the Direct Selling Association (DSA) UAE, bringing extensive experience in company management, marketing, and leading successful teams across the region. He has a long and distinguished history with DXN, progressing from marketing roles to top executive positions, significantly contributing to the company’s growth and market presence both in the Middle East and globally. His active involvement with the DSA UAE underscores his commitment to advancing the direct selling profession in the region.
Mr Jijith N.K.
International Marketing Director and Special Assistant to the Executive Chairman
Mr Jijith is a senior global leader in the direct selling and wellness industry, currently serving as International Marketing Director and Special Assistant to the Executive Chairman at DXN Holdings Berhad, a major global health and wellness company. He is widely recognized for his strategic leadership, international business development expertise, and long-standing contributions to DXN’s global expansion. Known for his long-standing dedication and visionary leadership, Jijith has played a vital role in DXN’s presence in Europe, Asia, Africa, and the Middle East. corporatecitizen.in He emphasizes investing in people and building loyal consumers, rather than traditional advertising, as part of DXN’s growth philosophy.
Mr Sheby Philip
Regional Marketing Manager in DXN Middle East
He is a famous leader in DXN world, is recognized for his expertise in developing and promoting DXN’s business and products across the region, helping expand the company’s presence and support distributors in achieving success. As part of his role, Sheby regularly participates in DXN events, training sessions, and promotional activities aimed at educating and motivating distributors and customers about DXN products and the marketing plan. He is also involved in initiatives such as DXN CAMP and regional recognition events to support the growth of DXN’s direct selling business in the region. Mr. Sheby plays a significant role in encouraging DXN members in general, and Arabs in particular, to achieve their goals in health and financial freedom, striving for the success of DXN in the Arab region, the UAE, and across the Middle East.
Mr Mathew Kuncheria
Regional Agent for DXN Middle East
Mr. Mathew Kuncheria played a key role in building the DXN market in the Middle East, starting from the UAE and expanding to most Arab countries and the wider region. He has been instrumental in supporting the growth and success of the Arab market within this global project. With his wise and world-class management, Mr. Mathew has enabled DXN to excel in the Arab market, creating a positive environment for distributors, ensuring continuous product availability across the region, and helping many individuals transform their health, careers, and success within the direct selling and DXN marketing system
In the press
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