How to Nail the First 10 Seconds of a Sales Call

If you’ve ever led a sales call, you know that moment. You’ve prepped your notes, rehearsed your opener, clicked “Join Meeting”… and suddenly, those first few seconds feel like everything. And you’re not wrong. Behavioral science tells us humans form impressions in less than seven seconds. Before your buyer processes what you’re saying, their brain […]

The Danger of Being All Engine and No Road in Sales

Imagine you’re in a high-stakes motorsport race and are given the keys to a gleaming Formula 1 car. Foot down, you’re pushed back in the seat. A promising start. But all that speed won’t give you the insight you need to pick the quickest, smartest path to arrive at the finish line first. So others […]

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